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    TASCHEN B2B

    Tinker Hatfield (English)

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    A slam-dunk retrospective, told by the man who Just Did It. Blurring function and fashion, sport and story, Tinker Hatfield’s designs and game-changing partnership with Michael Jordan turned Nike from a performance brand into a cultural powerhouse. Where tech collides with attitude and myth meets marketing, he made sneakers true objects of desire.